Be your brain


Knowledge and the Unknown, Brain and Imagination are sides of the same coin.
We see the world and we are seen by the world. Our mind embraces it, transforms it, makes it alive.
Vice versa the world surrounds us, surprises us, letting us drifting uncertainly in our own mind.

Every day our experience of the surrounding world faces an optical prejudice: we only see what we know.
Through photography we can see differently.

The idea behind this project (produced in 2018) stems from a childhood memory, when I used to play with my imagination creating new worlds with different rules. While I was staring at the ceiling, one day I bent my head backwards and suddenly everything was upside-down. I enjoyed that disorientation, so I repeated the experience over and over again. It was an easy way to escape the usual reality entering another one: seeing another world without using my imagination.

Every image expresses a way of seeing, but our perception of an image also depends on our own way of seeing. Consider a functional brain: it is inside a skull in the dark and it receives electrical impulses linked to the outside surroundings. Thus, is visual perception tied to the brain assumptions about how the world is? The brain is an ‘actor’ of the visual process: it gives meaning to the external inputs. We do not see with our eyes but with our brain.

Let’s go through the steps of this journey, from the physiological to the imaginative. The light hits the world and enters our eyes, the images are imprinted upside down on the retina, so the electrical impulses run through the optic nerve to distribute the information to the brain. And the mystery happens. The brain starts its process and knowledge and experience add fundamental bricks. But what happens if Art puts itself on the line providing an ambiguity, such as an inverted image? Probably our brain will elaborate something new giving a possible interpretation. It bets, it guesses and finds in imagination its substantial partner.